GJEPC Targets Saudi Arabia, a $1.1 Trillion
Economy to Expand Gems & Jewellery Exports
Launches The World Gem & Jewellery Fair in Saudi Arabia
First-ever dedicated B2B Gem & Jewellery Show in the Kingdom of Saudi Arabia
The Gem & Jewellery Export Promotion Council (GJEPC), the
apex body of the gem and jewellery trade in India, with the support of the Ministry of
Commerce & Industry, Government of India; the Embassy of India in Riyadh; the Consulate
General of India in Jeddah; and the Dubai Jewellery Group, successfully launched SAJEX – The
Saudi Arabia Jewellery Exposition through two curtain-raiser events in Jeddah on 6th July and
Riyadh on 8th July 2025. The twin events witnessed an overwhelming response from over 280
key Saudi stakeholders — including top retailers, wholesalers, and manufacturers.
As part of its ongoing efforts to diversify export markets and explore untapped opportunities,
GJEPC is unlocking the growing potential of Saudi Arabia — the Gulf’s largest economy, with a
GDP of USD 1.1 trillion. With its jewellery market projected to nearly double from USD 4.56
billion in 2024 to USD 8.34 billion by 2030, Saudi Arabia is fast emerging as a key destination for
contemporary and luxury jewellery. A young, urban population and a dynamic retail
environment are driving demand for 18K and 21K plain gold, diamond-studded jewellery, and
premium design-led products. Against this backdrop, SAJEX becomes an important strategic
step to strengthen India-Saudi Arabia ties and expand India’s jewellery footprint in the Middle
East and beyond.
SAJEX 2025 will take place from 11th to 13th September 2025 at the iconic Jeddah Superdome.
SAJEX, positioned as “The World Gem and Jewellery Fair,” marks the beginning of a long-term
partnership between India and Saudi Arabia in the jewellery sector. India, as the global hub for
jewellery manufacturing, will proudly showcase its exceptional craftsmanship, cutting-edge
design, and manufacturing expertise at this platform which will feature over 200 leading
exhibitors across 250+ booths from India, Saudi Arabia, UAE, Turkey, Hong Kong, and Lebanon.
The event will witness over 2,000 international buyers, and the product showcase will
span diamond and coloured gemstone-studded jewellery, 18kt, 21kt, and 22kt plain gold
jewellery, platinum jewellery, lab-grown diamond jewellery, in both pret and bridal, gifting
collections, along with cutting-edge jewellery technology.
What makes SAJEX truly unique is its long-term vision — to foster enduring partnerships
between international manufacturers and Saudi retailers through a focused B2B platform
tailored to the Kingdom’s evolving market. At the heart of this effort is the World Jewellery
Investment Forum, co-hosted by GJEPC and the Ministry of Investment of Saudi Arabia. This
high-level forum will bring together government leaders, global brands, investors, and industry
experts to explore strategic opportunities across the jewellery value chain — positioning Saudi
Arabia as a future hub for jewellery design, innovation, and investment.
SAJEX curtain raiser at Jeddah was graced by Mr. Fahad Ahmed Khan Suri, Consul General of
India in Jeddah; Eng. Raed Ibrahim Almudaiheem, First Vice Chairman, Jeddah Chamber of
Commerce; and Mr. Sheikh Ali Batarfi Al Kindi, President, Jeddah Jewellery Association, along
with the GJEPC leadership team.
The Riyadh event witnessed the presence of His Excellency Dr. Suhel Ajaz Khan, Ambassador of
India to the Kingdom of Saudi Arabia; His Excellency Mr. Ajlan Saad Alajlan, Second Vice
Chairman, Riyadh Chamber; Mr. Faleh G. Almutairi, Director of International Relations with
Asian Countries; and Ms. Manusmriti, Counsellor (Economic & Commerce), joined by Mr. Kirit Bhansali, Chairman, GJEPC; Mr. Nirav Bhansali, Convener – National Exhibitions; and Mr. Sabyasachi Ray, Executive Director, GJEPC.
Speaking about this new GJEPC initiative, Dr. Suhel Ajaz Khan, Ambassador of India to the
Kingdom of Saudi Arabia said, “India and Saudi Arabia share a strategic and deep-rooted
relationship, and SAJEX reflects this evolving bond. It’s not only a celebration of India’s design
excellence but also a gateway to deeper commercial cooperation in the luxury segment. This
initiative opens new avenues for bilateral partnerships, drives cultural exchange through
craftsmanship, and contributes meaningfully to Saudi Arabia’s Vision 2030 goals. It is
heartening to see such focused efforts towards strengthening economic ties in high-value
sectors like jewellery.”
Mr. Fahad Ahmed Khan Suri, Consul General of India in Jeddah said, “SAJEX 2025 is more than
just an exhibition — it is a symbol of the growing partnership between India and Saudi Arabia.
With India’s legacy of jewellery craftsmanship and Saudi Arabia’s rising global influence in
luxury retail, this platform sets the stage for a vibrant and collaborative jewellery ecosystem.
The Consulate is proud to support this initiative that not only deepens bilateral trade but also
showcases the power of cultural and commercial synergy.”
Kirit Bhansali, Chairman, GJEPC, said, “Amidst a dynamic global trade environment, SAJEX is a
proactive step towards expanding India’s jewellery exports to high-potential markets like Saudi
Arabia. The Kingdom, with its evolving luxury retail ecosystem, young consumers, and strong
appetite for design-led gold and diamond jewellery, presents an exciting frontier for Indian
manufacturers. SAJEX marks the beginning of a shared journey between India and Saudi Arabia
— positioning the two nations as a formidable force. With India as a leading global supplier of
gems and jewellery, exporting USD 32 billion annually, and Saudi Arabia’s jewellery market
projected to nearly double to USD 8.34 billion by 2030, this partnership is set to reshape the
industry and set new benchmarks for collaboration, innovation, and growth across the region
and beyond.”
SAJEX 2025 Highlights:
Date & Venue: 11th to 13th September 2025, Jeddah Superdome
Participants: Over 200 leading exhibitors across 250+ booths
Representation: Saudi Arabia, India, UAE, Turkey, Hong Kong, Lebanon
Buyers: More than 2,000 international trade buyers expected
Product Range: Diamond and coloured gemstone-studded jewellery, 18kt, 21kt, and
22kt plain gold jewellery, platinum jewellery, lab-grown diamond jewellery, in both pret
and bridal, gifting collections, and jewellery technology
Features: Knowledge Talks, Design Atelier, Curated Networking, Strategic Tie-ups, World
Jewellery Investment Forum
SAJEX is expected to be a game-changer — not just as a trade platform, but as a catalyst for
transforming the Kingdom’s gem and jewellery industry through global collaboration,
innovation, and investment.
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